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» Digital Marketing Analyst (Consultant) - USTA National Headquarters (White Plains, NY)



Sales & Marketing: Database Marketing/Analytics
Digital Marketing Analyst (Consultant) - USTA National Headquarters (White Plains, NY)

Provide analytic support to marketing department on all digital marketing campaigns. Duties include but not limited to:

  • Develop monthly dashboards outlining key metrics of all digital properties, including USOpen.org, EmiratesUSOpenSeries.com and tournament websites, USTA.com and section/district websites and all pro tennis and community tennis social media platforms, highlighting digital traffic trends and measurement of relevant KPIs for multiple internal business teams.
  • Serve as main point of contact for various departments (Marketing, USTA Community Tennis sections, etc.) to assist with user management, report suite management and overall maintenance of the SiteCatalyst integration.
  • Manage both routine and ad-hoc inventory reports for the USTA network of sites.
  • Assist with updating all site ad inventory, executing third party IOs and general ad operation duties.
  • Partner with email analytics team to analyze key metrics for all email campaigns.
  • Make recommendations for email testing, including subject line and creative tests, using data to optimize email campaigns.
  • Support the marketing team in executing proper tracking against major marketing initiatives.
  • Support the development of requirements, implementation of necessary tracking code, and collecting data for new web and mobile site builds.
  • Drive insights on customer behavior by analyzing website, mobile and tablet trends across digital properties.
  • Assist with execution of social strategy including utilizing social listening tools and assisting with community management.
  • Ensure the USTA stays up to date with best in class analytic tools by vetting new providers and maintaining contracts with current vendors, including contract execution and billing management

Qualifications/Other:

  • Bachelor’s Degree required
  • Knowledge and experience using Omniture platform, including pulling relevant reports required
  • Knowledge of Google Analytics, Radian 6 and other digital analytic platforms preferred
  • Proficiency in Microsoft Office solutions, particularly Excel, Access and PowerPoint
  • 2-4 years work experience in sports marketing, advertising, entertainment or related industry
  • Strong analytic skills
  • Strong written and oral communication skills

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