Director, Social Media & Strategy - USTA National Headquarters (White Plains, NY)
Will oversee the growth of multiplatform audience, engagement and content consumption. This position will set the strategy and development on all current and emerging social media platforms, as well as the integration into the USTA digital ecosystem. Duties include but not limited to:
Oversee the dissemination and performance of varied programming initiatives, focused on social content and increasing the scale of the USTA’s social audience, as well as their engagement.
Set the social media strategy for USTA community tennis (Orlando National Campus, Professional Tennis development, Collegiate, Adult and Youth), as well as the US Open.
Works collaboratively with Partnership Marketing, Communications and respective category leaders within Community Tennis in order to successfully of transform the USTA’s use of social media platforms across the myriad of products of the organization.
Ideate, manage and champion the development and execution of best-in-class social media strategies, promotions, social paid media campaigns, toolsets, social applications, and insights/reports
Set measurable goals and KPIs for Social and editorial team members to measure their success and drive the brand forward on all fronts
Partner with various internal teams to forward the use of social media throughout the organization, and become THE strategic stakeholder for social executions
Successfully manage co-promotional opportunities through strong collaboration with groups across the company as well as outside partners & sponsors
Integrate workflows, best practices and publishing strategy with broader digital operating group; liaise regularly with counterparts in Product Management team to ensure best tactics are being used and new products are accounted for in strategy planning phases.
Acts proactively [as subject matter learner] to stay ahead of trends, platform changes and new platforms as they present opportunities for our audience and engaging new core users.
10+ years’ experience in the digital & social content space
Bachelor’s degree required; love for tennis and building communities desired
Established social media background including proven brand strategy and leadership experience across Facebook, Twitter, Instagram, Snapchat, Periscope, YouTube, etc
Experience with leading social publishing platforms and/or toolsets (e,g Hootsuite, Buddy Media, Adobe Social, etc)
Strong writing skills
Experience covering live and “events” in an editorial or social media capacity
Exceptional communication and relationship management skills
Managing Director, Digital - USTA National Headquarters (White Plains, NY)
Lead the development of an enterprise digital marketing, social and product strategy, drive engagement with the 40 million players or fans of tennis in the Unites States, and to enhance the mission and business of the USTA. Spearheads the development stages of implanting an integrated tennis ecosystem to support the promotion and growth of the sport on all levels (Professional and Community, National, Regional and Local). Duties include but not limited to:
Provide leadership, strategic direction and operational management for digital as follows:
Lead a transformation and rebuilding of the USTA’s digital offering within the US Tennis marketplace, leveraging the USTA Board of Directors recent approval of a substantial investment in people, tools and resources over the next 2-3 years.
Manage a cross-functional digital team including Product Management, Social, Production and Operations
Integrate digital across the Marketing organization, ensuring best practices in the core marketing functions including media buying, campaign management, data management/crm and content development. Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing and experience into each marketing program.
Partner with business owners (Community, Pro, US Open) to define market-leading products to serve their business needs
Partner with internal and external IT/Engineering resources to build the market-leading products and services to serve the US Tennis market
Ensure that all digital products are, first and foremost, great consumer experiences
Analyze role of mobile activation and engagement for each respective business target
Serve as expert on trendsetting practices in e-commerce and digital experiences for the product suite to continue to develop new opportunities, including analysis and documentation of best practices.
Bachelor’s degree (or equivalent) required; MBA a plus.
10-15 years of increasing leadership in digital organizations with functional experience including marketing, product development and/or operations
Must have proven track record launching and/or managing complex digital ecosystems, clearly translating business needs into requirements and through a collaborative effort with technology teams support the development of detailed technology requirements.
Experience working in customer centric and data rich businesses where driving traffic, customer engagement management (CEM) and customer experience are key components.
Background or interest in tennis is a plus, as is experience in sports or entertainment media.
Strong track record of developing partnerships, both internal and external, to the organization.
Excellent written and oral communication skills.
Not ego invested, humble but at the same time, confident enough to persevere, drive an agenda and push back when necessary.