Digital Strategist/Marketing - USTA National Headquarter (White Plains, NY)
USTA is well positioned to help leverage the digital space, tools, strategies and technology to help the organization deliver upon its mission and grow participation. The Digital Strategist/Marketing will help manage strategic planning and execution for USTA digital ecosystem across all platforms (site, mobile, social, email) and identify and manage digital opportunities for the brand:
Work closely with Chief Marketing Officer and Director of Marketing to set strategy and direction for the USTA’s digital marketing efforts.
Develop and oversee execution of marketing and content strategy across all digital platforms, working closely with key marketing leads
Collaborate with USTA department leaders to plan and manage messaging within the USTA, as well as to members, consumers, and providers.
Oversee the research, development, and management of new digital growth-oriented and programming initiatives
Lead Community Tennis in the development of forward looking digital technology to advance our goals.
Oversee development and updating of all key dashboards and other Analytics tool, working closely with Analytics staff to monitor performance, uncover insights and make recommendations for optimizations or opportunities.
A bachelor’s degree is required with a minimum of seven years of relevant experience in digital/mobile/social environment.
Keen understanding of new trends and opportunities in the digital space and experience in developing, implementing a variety of platforms (site development, apps, social tactics).
Strong understanding of technology and systems (CMS, DMPs, etc) and ability to work with programmers, developers, etc.
Strong Analytics ability (experience with Google Analytics and Adobe SiteCatalyst a plus).
Experience in email marketing strategies, campaign management and knowledge of tools a plus (ESPs/interaction management systems).
Strong background or interest in tennis is a plus, as is experience in sports or entertainment media
Digital Marketing Analyst - USTA National Headquarters (White Plains, NY)
Provide analytic support to marketing department on all digital marketing campaigns. Duties include but not limited to:
Develop monthly dashboards outlining key metrics of all digital properties, including USOpen.org, EmiratesUSOpenSeries.com and tournament websites, USTA.com and section/district websites and all pro tennis and community tennis social media platforms, highlighting digital traffic trends and measurement of relevant KPIs for multiple internal business teams.
Partner with email analytics team to analyze key metrics for all email campaigns.
Make recommendations for email testing, including subject line and creative tests, using data to optimize email campaigns.
Support the marketing team in executing proper tracking against major marketing initiatives.
Support the development of requirements, implementation of necessary tracking code, and collecting data for new web and mobile site builds.
Drive insights on customer behavior by analyzing website, mobile and tablet trends across digital properties.
Assist with execution of social strategy including utilizing social listening tools and assisting with community management.
Ensure the USTA stays up to date with best in class analytic tools by vetting new providers and maintaining contracts with current vendors, including contract execution and billing management.
Assist with the development and execution of digital collateral pieces in support of the US Open.
Support marketing department in digital marketing responsibilities to further pro tennis and community tennis initiatives as needed.
Bachelor’s Degree required
Knowledge of Google Analytics, Omniture, Radian 6 and other digital analytic platforms
Proficiency in Microsoft Office solutions, particularly Excel, Access and PowerPoint
2-3 years’ work experience in sports marketing, advertising, entertainment or related industry